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Royal Hospital Chelsea

6th June 1944

6th June 2019 was the 75th anniversary of D-Day during World War II – one of the most significant battles in European and American history. To mark the occasion, the Royal Hospital Chelsea invited Deep to produce a commemorative publication that would be given away to ‘Friends’ at the RHS Chelsea Flower Show to encourage fundraising.

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HUMAN STORIES AND RECOLLECTIONS

From the start we wanted to employ powerful visual and written storytelling, showing the human side of D-Day, to motivate the audience to find out more, or donate to the Hospital. We began by getting to know four D-Day veterans – Ernie, Bill, George and Frank – and captured intimate and reflective portraits using Deep’s in-house photographer. Their anecdotes highlight the small human moments amidst the chaos and mayhem, giving us an insight into what four ordinary young men experienced on this historic day.

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DESIGNED TO MAKE AN IMPRESSION

A large format piece printed minimally in mainly black and metallic gold on uncoated paper, 6th June 1944 uses printed textures and techniques that evoke the handmade processes of the 1940s.

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Meeting these men, now in their 90s, and having the opportunity to realise their stories has been a real privilege.

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PROJECT SERVICES

Creative Direction
Design for Print
Editorial
Photography Art Direction