WAFI

Explore. Experience. Enjoy.

WAFI, an established retail space in Dubai, required a complete brand overhaul to communicate its growth and new offerings of state of the art cinemas, hypermarkets and 5* hotels and compete with aggressive developments across Dubai. With a strong community pull, we needed to ensure we created something inclusive, yet aspirational — the new identity was therefore developed around their identifiable use of pyramids throughout its architecture and the colour palette pulled from the opulent interiors of golds, marbles and onyx.